On Tuesday, October 17th, the inaugural Free The Bid Awards were presented as part of the One Screen Film Festival in NY! 

In partnership with The One Club, they honoured the amazing directorial achievements of women in 5 categories: Best Commercial, Best Branded Content, Best Music Video, Best Cinematography, and Best New Director.  

The incredible judges selected Nina Holmgren's Club 99.7 took home BEST BRANDED CONTENT!

As an homage to her own grandfather, Nina Holmgren created Club 99.7 as an honest and heartfelt portrait of him, a stylish poet in the final months of his life.

The short film is the product of Nina Holmgren spending valuable time with her grandfather Willy for weeks on end, talking, dressing up, writing and laughing while constantly cherishing every moment, knowing it could be their very last together.

Unconditional love across generations shines through in every shot in the film. From delicate close-ups of Willy's old, flaky skin to portraits of him as fashion-conscious old man, Club 99.7 proves that style has no age and that a warm personality and a curious mind overcomes everything.