L i e f ~ a filmmaker-driven production company

Nina Holmgren is a Danish artist and director, who started off her career as a one-woman-army in fine arts, but soon became interested in more narrative ways of working and got into the prestigious Danish National Broadcasting Company. It was here as part of the ‘talent team’ she did a combination of documentary and journalism studies, enabling her to experiment different ways of storytelling.

During this time she picked up a camera herself and began filming. She has spent a lot of time in the documentary and art world, unafraid to cross worlds or art forms in one singular piece, whether it’s documenting in film, design, photography or even sound.

Nina's curiosity of stories and human-beings is hard to miss in her films. She loves to find the beauty in what the rest of us might find appalling. She makes us wonder why we never realized that human-scales are amazingly aesthetic. Her ties to the fashion world is expressed in whimsical ways.

Her film for the clothing brand Le fix “Club 99.7” premiered on Nowness and was awarded best film of 2017. It received a huge amount of success, it was shortlisted at a variety of festivals, notably Cannes Lions and won best branded content at the One Show X Free The Bid award in New York.