'Naomang’ is Martell’s first-ever short film, directed by Chinese director Luo Jian, and also our first project with her.
Created by Lief directly for the brand of Pernod Ricard in Paris, it premiered on NOWNESS last week.
Luo Jian is a new generation Chinese filmmaker-talent emerging onto the global stage. Progressive, female, blending past and future through visual storytelling. We discovered her work through the award-winning narrative short 'What do you know' at the BFI London Film Festival in October 2019.
Born in the Uyghur Autonomous Region of China, Jian has a distinctive visual style that lends itself to surrealist and fictional portrayals of everyday encounters.
SHOTS calls 'Naomang' a delicious slice of branded content, read the full article here.