Before Bat for Lashes' new album was announced, we produced a social media campaign with Natasha Khan teasing the hotly anticipated fifth studio album. 

Tantalizing clues were laid on social media in video and photograph form and a mysterious Lost Girls phone line was inundated with strange and intriguing #batphoners messages about Nikki’s whereabouts, after she disappears. 

Spanning 10 tracks, Lost Girls sees Khan dreaming up her own fully formed parallel universe, creating an off-kilter coming of age narrative in which gangs of marauding female bikers roam our streets and teenagers make out on car hoods.

The creative campaign was produced by Lief, as part of their collaboration to create the Lost Girls Universe with Khan.