Conceived with AMV BBDO, 6 diverse fine artists reflect 6 profoundly personal stories of survival, pain, miraculous recoveries and hope to share this message, and change the way people think about stroke.⠀
Director Lotje Sodderland, a stroke survivor herself, worked with other survivors and fine artists to visually represent their stroke though art. The result is a striking powerful and incredibly hopeful campaign about transformation that can lead to beautiful new things.
Sodderland comments “each survivor has a unique story and we really wanted to embody that diversity in the campaign - because in my experience this is one of the challenges for the medical world to tackle.”
The Charity Film Awards celebrates the best films produced by U.K. Charities, created to celebrate the success of film in engaging supporters, driving positive conversations and encouraging donations for good causes.