Lief celebrate womxn, inclusivity and diversity now and always. With her talk for TEDx Amsterdam Women Lief’s founder Margo Mars shares this #IWD message:

“TED is all about spreading good ideas. I thought it was a good idea to give our industry a little push, as seen from the PUBLIC - who, up until now, are pretty in the dark about how much advertising is shaping the way they see things.

Doing this TEDx talk was so eye-opening for me. I became much more aware of how little awareness there is outside of our industry bubble on what is influencing global consciousness. 

I argue that the advertising industry is tiptoeing - in private - around systemic issues: let’s make them public. The optics are great, but the diversity data behind the camera couldn’t be further from the truth.

The demand for diversity in front of the camera has come from the public, and we can involve them in the demands to do the same behind the camera.⠀

Award underrepresented creators with ALL types of stories, including those that matter. I will continue to be outspoken about this. 

Excuse the delivery as this HUGE empty theatre during COVID was a nerve-racking stage, to say the least.”