This is ‘Heads’ dir. Lotje Sodderland for The Stroke Association & AMV BBDO.
We partnered 6 diverse artists to reflect 6 profoundly personal stories of survival, pain, miraculous recovery’s and hope, to share this message, and change the way people think about stroke.
Lotje, a stroke survivor and director comments “each survivor has a unique story and we really wanted to embody that diversity in the campaign - because in my experience this is one of the challenges for the medical world to tackle.”
Thank you to these super humans for creating art and to the survivors for allowing visual storytelling to convey the intensity of each stroke. We are deeply grateful to have learned your story.
LUNA / Jelly Luise
BAZ / Amie Dicker
MAX / Mandy Smith
ALISHA / Rhea Thierstein
ERIN / Nina Cairns & Absolute Post
PAUL / Diego Vazquez