L i e f ~ a filmmaker-driven production company

A Lief Production, directed by Kathryn Ferguson.

Commissioned as part of the Radical Luxury campaign at Selfridges, The Greatest Luxury explores what luxury means in an era when the term itself feels hollow and banal.

In search of the answers, the film explores the relationship three radical creatives have with the concept of luxury, including Mykki Blanco (musician and activist), Holly Blakey (choreographer) and Gareth Pugh (fashion designer), featuring a poem written and performed by Lily Ashley and a performance by dancer Sophie Apollonia.