Lief helped Natasha Khan develop her own fully formed parallel universe, creating an off-kilter coming of age narrative in which gangs of marauding female bikers roam our streets and teenagers make out on car hoods.
Before Bat for Lashes' new album was announced, we produced a social media campaign with Natasha Khan teasing the hotly anticipated fifth studio album.
Natasha became Nikki Pink and took over the Bat For Lashes social media account, tantalising it with clues, and interacting with the Bat For Lashes established fan-base and a curious new audience. Videos, posters and even a lost girls hotline led to the first single release and reveal of the album title: LOST GIRLS.
Crafting content that fostered a culture, the story continued through to the video for the first single "Kids in the Dark", followed by the second single & video "The Hunger" which led to the album reveal, containing artwork that further expanded the universe.